Just how powerful is video as a tool for your brand?
Consider
this statistic: casual web surfers spend an average of 40 seconds on a
text website and 5.5 minutes on a page with video.
If a picture is worth a thousand words, then a one minute video is worth much, much more.
Some
staggering facts that support video use show that an optimized website
that includes video is 53 times more likely to appear on Google's first
page, and that email marketing campaigns have been shown to be over 90%
more effective when they include video. One well-produced rich media
video can offer your brand better conversion rates, an increase in brand
awareness, and outstanding SEO.
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